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Another feature we advise for Sales Training websites is the automated email function that provides a free E-book. Once a user submits their email, they will receive a free copy of your E-book, which they can then read and digest. This will be written to qualify them for an upsell to one of your purchasable products. Remember - it can take up to 9 contacts to secure a sale with your users so be patient and keep plugging them with emails and information.
Once they have signed up for the E-book - we have the software that then has the capability to send pre-written emails, on auto-pilot, to the email address provided over a period of time. Therefore your website can work on your sales without you lifting a finger. We highly recommend this function for business development business owners looking to build an email database of customers that trust them and respond to their offers. We would suggest visiting our automated email FAQ page for a more detailed description of this feature.
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You, or one of your team, may be performing at a large conference or small event, either way - make sure visitors to your site understand that your company gets big bookings with a calendar full of upcoming events. This will be completely updatable by a backend admin area. You may wish to use to the system we have demonstrated above using the calendar function.
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Give your users a chance to test their knowledge of making sales. Once they have completed the test they will be told their score and how to improve on it. Which ever score they get, they would be offered resources purchasable through your site.
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By offering news, tips and information through your Twitter account you will be considered a thought leader and a source of reliable information. This information in turn can be automatically displayed on your website which will keep your users and website up to date with the latest info, tips and news.
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Your business probably has a wealth of information available and a great deal of expertise; perfect for E-books, Audio Sales Training Guides and videos. With the right conversion tools and systems in place we are confident, based on our previous experience in this field, that we can convert visitors to your site into cash paying customers.
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Sales techniques advance rapidly and unless you have a large budget for your website it will be hard to keep your website completely up to date. By having a section of your site dedicated to articles that you update regularly - you will show that your business is keeping up to date with the latest advances in your industry. We recommend a search feature within your articles so that your users can search all of your articles with relative ease and find the information they need to know.
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Customers want to see that other customers are happy with your previous work. It may sound obvious, but many sales training companies do not add a testimonials page and something as simple as this could lose you vital business.
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Advanced contact page with a form that requests very specific information about the users requirements such as training required, price range, details of industry training is for etc. This is included so that when completed you are automatically sent a detailed message to your email which maps out the clients requirements so you can approach the client already understanding their needs.
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