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GUARANTEED WEBSITE VISITS FROM YOUR TARGET MARKET
WHAT IS PAY PER CLICK? (PPC)
If you launch a website from scratch it won't be found on Google for a while. If you choose to optimise your site using competitive phrases, it will take even longer to be found. If you want to guarantee a position on the first page of Google three hours from your site going live you will need to use Pay Per Click advertising.
There is no other advertising channel that you can measure return on investment as accurately as you can with PPC. And there is no other channel where you can scale the return on investment so precisely.
With so many companies offering 'PPC Services' it can be difficult to tell who will actually manage your campaign effectively. We have a portfolio of happy clients, a suite of leading tools and, most importantly, a long list of tangible results. Challenge us to introduce you to one of our clients for whom we have delivered exactly what you're looking for and we'll be happy to oblige.
WHAT DO WE DO?
- Competitive Research
We use competitive intelligence to benchmark your brand against your competitors and to audit your environment. Then we set out to gain you more market share and to devise a strategy bespoke to your website and your market place.
- Keyword Generation
With access to a database of approximately 1 billion keywords, we identify keywords across the whole customer buying cycle, analysing and segmenting them into core target groups.
We determine exactly how your campaign should be targeted; from location and language to devices and search engine selection.
- Ad Copy
We test multiple ad copy variations to determine which ad will drive the highest possible click-through and conversion rate. We also run ad extension testing to calculate the true value of the search engines' latest functionality.
- Campaign Expansion
Keyword generation is not a one-time occurrence, it is ever-evolving. As the search landscape is constantly changing, new search terms and customer behaviour needs to be capitalised upon.
Filters and rules allow us to influence bids at keyword level. We develop complex, customised optimisation systems to ensure our target ROIs are achieved at the most granular level possible.
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